A Shopitag Success Story
HANDICAP INTERNATIONAL
"Shopitag pointed us to a new path in our online donations strategy"
Handicap International is an independent and impartial aid organisation working in situations of poverty and exclusion, conflict and disaster. Their work happens alongside the people who needs help the most: people with disabilities, and vulnerable populations. They provide help by taking action and bearing witness in order to respond to their essential needs, to improve their living conditions and to promote respect for their dignity and fundamental rights.

Supported by the Queen of Belgium and winners of the Nobel peace-prize, you can say without a doubt that their work is pure. The organisation contacted the Shopitag team to improve their online donations. Having the possibility to help such an noble organisation doesn't occur every day. So we didn't hesitate to create a charity option on top of our virtual services sales function. The end result is that Shopitag now makes it easier than ever for persons to make a donation to Handicap International.
"Thanks to this easy personalised checkout, we notice a clear increase in donations"
One of the biggest online challenges Handicap International faced was the online flow of a single donation. Since they were using Facebook donations, any donation was first put into a financial account of Facebook, and only afterwards the money went from Facebook towards a Handicap International bank account. From a fiscal perspective this was rather problematic, as it was impossible to prove for a donor that his money went to a good cause.

Taking into consideration that the government reduces the fiscal tax income of the donor with 50% (of the donation value), this was a serious drawback. Let alone the commissions Facebook started to request for their online service.

Having recently built in the option to sell virtual services (like a training, a webinar, a consulting audit, ...) we decided this non-tangible service could perfectly fit the case of charity too, and help charitable organisations to raise more money online. Since we support multiple Payment Service Providers, any charitable organisation can chose the PSP they personally prefer, and more importantly, select a PSP that have the right agreements with the fiscal authorities in terms of tax deduction.

The charity option in Shopitag is built in this way, that an organisation can perfectly administer what type of information they require from their donors. No involvement needed from our team, and with the wide range of payment options, this can serve both individual one-off donations, or recurring donations.


Curious how the end results looks? Click here to see the campaign (campaign visible for only a specific period).
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