Running a business is one thing but getting your business out to the world is something else. Running a marketing campaign demands creativity, punctuality plus you have to be able to put yourself in your consumers shoes.
Facebook is the most-used social media platform out there, so you would think it's the perfect platform for you to advertise your goods on? But did you ever go on Facebook with the intention of buying new shoes or clothes? No? Exactly, me neither.
For those reasons Facebook is the perfect channel, yet also the worst!
That is why the ability of placing yourself in the shoes of your customer is essential.
For this, Facebook made the Audience Insights tool
. This tool supplies you with all sorts of important information about your audience.