Media and PR

Shopitag press and media kit

For SMEs and start-ups especially, an online pop-up shop is an attractive alternative to maintaining and setting up a full-fledged web shop, which takes time and resources SMEs simply do not have. Shopitag offers convenience as a springboard to more sources of revenue.

Go big with something small: start a pop-up shop to save yourself the trouble of maintaining and creating an entire web shop.

The short bite

Shopitag is an e-commerce platform. Its tight integration with Facebook Ads and Facebook Messenger enables seamless shopping — especially for mobile users, because it requires no registration and shoppers can go directly to the product they see advertised without browsing through an entire shop.

Shopitag is what it says on the tin: in under 30 minutes, it lets you set up an online pop-up shop. It requires no prior skills, allows full customization and you can link it from your Facebook page, in Facebook Messenger or through an ad campaign.


The medium bite

Despite the fact that mobile visitors to web shops keep increasing every year, the actual amount of people who buy on mobile as opposed to desktop remains marginal (less than 1% on mobile versus 3–5% on desktop, if you want to know). The reason for this difference is that classic e-commerce platforms don’t focus on the mobile user in terms of shopping comfort. In addition, if desktop surfers are impatient Internet users, this is doubly true for mobile users.

Shopitag helps business owners to make the most out of the number one channel on mobile: it supports Facebook ads, Facebook pages, and Facebook Messenger chat bots. For businesses that are not happy with the performance of their ads, Shopitag is the ideal solution to link these ads to a focused landing page. And for chat bot enthusiasts: the tight integration with Facebook Messenger gives you a seamless solution to start monetizing their chat bots.

User comfort works on both ends: Shopitag is designed to guarantee a quick and easy set-up for the merchant, and provide a seamless shopping experience for the customer. It piggybacks on technologies that are already widely known, such as Facebook. Incidentally, Facebook is also home to 2 billion users, so Shopitag customers don’t need to invest in new channels or make an additional effort to divert Internet traffic: the audiences they seek are already there.


The longer bite

Steep learning curves, high investment and novelty areas can be scary to entrepreneurs, certainly if IT and e-commerce are not their forte. That’s why Shopitag offers a three-pronged solution to these issues: it is incredibly easy to set up and use, it offers great value at a low risk, and it is built to work in tandem with technologies people already know.

Through a simple button on their Facebook page, Shopitag allows merchants to open up a pop-up shop with a streamlined, clear offering. But Shopitag also lets users create multiple pop-up shops, e.g. based on several Facebook ad campaigns, or activated via hashtags in Facebook Messenger (hence our name). This allows for personalization and enables you to reach out to segments of your audience in ways you were unable to previously.

Shopitag is not an exclusive solution to end all other web shops. On the contrary, it can work together with an existing web shop infrastructure to give businesses some room for experimentation or conduct A/B-testing.

Also, its ease of use is in no way contradictory to the more adventurous spirit some businesses have about e.g. chat bot technology or API fiddling. Shopitag’s API allows developers the necessary freedom to repurpose it to their own needs — or the needs of their own customers. For instance, marketing agencies, banks or telecom players with business offers can make Shopitag part of their offer to the SME and start-up segment.

At the end of the day, Shopitag is not only about boosting conversion for the business, it is also about providing convenience and removing all friction at the customer’s side. Having these two in balance creates powerful relationships. No longer will desperate entrepreneurs have to throw up their hands in frustration and ask “what the shop?”.



Want to know more?

Who made Shopitag?

Shopitag is created and operated by Infinity Mobile, a Belgian specialist in the domain of chat bots and e-commerce. It is part of the fintech acceleration program of ING bank and has delivered successful e-commerce solutions for global brands such as SAB Miller, Unilever, Rexona and Cadbury.


Feature recap

· Set-up in less than 30 minutes

· Linked with Facebook Ads

· Linked with Facebook Messenger (chat bots)

· Integrated with Facebook pages (mobile/desktop)

· Click-tap-collect and delivery scenarios

· Customized styling of popup shops

· API developer friendly

· Multi-lingual and multi-currency (available in English, French, Spanish, German and Dutch)

· Integration possibilities with existing webshops

· ‘Buy now’ button generator

· Integration with 12+ payment service providers