Sure, Social Media is great, but email marketing is possibly even more effective. It's once you managed to obtain a good strategy for collecting email addresses, combined with Social media presence, that you can work magic.
Email is still the most common way for people to interact with another online. So if you are able to obtain the email addresses of your possible clients, you have the ability to properly stay on top of mind. You can keep them up to date with weekly or monthly newsletters; new special promotions, new related news, featured items and many more.
To organize your email marketing MyMailMarket
is a great tool. You can easily set up mailings and templates and manage them accordingly.
To keep your customers happy and to not make your mails feel like spam, there are two rules we advice you to follow:
- Use an opt-in system for when you're collecting the email addresses. This makes sure that the user is aware of the fact the he is going to receive emails from you.
- Don't overdo it. It's good to stay top-of-mind with your customers but by spamming them everyday with a newsletter or a product update you're going to leave a bad taste in their mouth, and that's not the point.